Ťahák z AJ

the possibility of paying for a product over an extended period-CREDIT
FACILITIES; a promise by manufacturer or seller to repair or replace
defective goods during a certain period of time-WARRANTY OR
GUARANTEE; a surface in a store on which goods are displayed-
SHE(L)FS; consumers who buy various competing products rather than
being loyal to a particular brand-BRAND SWITCHER; the standard
pattern of sales of a product over the period than it is marketed-LIFE
CYCLE; the extent to which an activity provides financial gain-
PROFITABILITY; possibilities of filling unsatisfied needs in sectors in
which the company can produce goods or services effectively-LINE-
FILLING; the sales of company expressed as a percentage of total sales
in a given market-MARKET SHARE; the set of beliefs that the public at
large holds of an organization-IMAGE; a small, specialized, but
profitable segment of a market-NICH

1c 2c 3a 4b 5c 6b

a serving of food designed for one person-PORTION; an alternative
British word for what Americans call French fries-CHIPS; eye-catching,
noticeable-STRIKING; from which water has been removed-DRIED
DEHYDRATION; the components of which a food product is made-
INGREDIENS; a small booth used for selling newspapers, cigarettes, ice
cream, and so on-KIOSK; the owners of a company-SHARE HOLDERS;
a large amount of money-FORTUNELY; uniformity, regularity,
sameness(of a product sold worldwide)-CONSISTENCY; a symbol or
design or the particular form of lettering of a trade mark-LOGO

a company’s sales expressed as a percentage of the total market-MARKET
SHARE; short-term tactics designed to stimulate stronger sales of a
product-PROMOTION; the situation in which there is only one seller of
a product-MONOPOLY; companies offering similar goods or services to
the same set of customers-COMPETITORS; a short and easily
memorized phrase used in advertising-SLOGAN; the division of a
market into submarkets…-MARKET SEGMENTATION; a small and
specific market segment-NICHE; a factor which makes you superior to
competitors in a certain respect-DIFFERENTIAL ADVENTAGE;
a business’s total sales revenue-TURNOVER; a period during which an
economy is working below its potential-RECESSION

PERFECT COMPETETION exist when products…A MONOPOLY is a
marketing… MONOPSONY is the situation…NATURAL MONOPOLY
is an industry in which the…5. MONOPOLISTIC COMPETETION exist
when many…An OLIGOPOLY is a concentrated market…ECONOMIES
OF SCALE are factors which cause…BARRIERS TO ENTRY are
economic or technical…9. A DOMONANT-FIRM OLIGOPOLY is one
in which a market… A CARTEL is a group of producers…

1. b/market opportunity 2.c/high net worth individuals 3.a/risk averse
4.b/listed 5.a/free 6.b/equity 7.b/running costs 8.b/market penetration
9.b/non-executive directors

1c 2f 3g 4h 5a 6b 7e 8d

ECONOMIC AGENTS-individual consumers, households, companies,etc.
FORESIGHT-seeing what will happen in the future TO MAXIMIZE
UTILITY-to do what you prefer to do, at the lowest possible cost
EXPECTATION-what people think or anticipate will happen in the future
ENTREPRENEUR-a person who starts a business ALERTNESS-beeing
quick to see, understand or act in new situations IGNORANCE-not
knowing about something AWARENSE-knowing or beeingconscious of
something

a way-a means; adjustments-small changes; ceased-stopped or ended;
fully-completely; opportunity-possibility; short-lived-temporary
struggle-fight; to assume-to suppose or believe;
to occur-to take place; unimaginable-inconceivable

the possibility of paying for a product over an extended period-CREDIT
FACILITIES;WARRANTY OR GUARANTEE -SHE(L)FS -BRAND
SWITCHER -LIFE CYCLE -PROFITABILITY; -LINE_FILLING;
-MARKET SHARE;-IMAGE -NICH
1c 2c 3a 4b 5c 6b

a serving of food designed for one person-PORTION; -CHIPS;
-STRIKING;-DRIED DEHYDRATION; -INGREDIENS; -KIOSK;-
SHARE HOLDERS; -FORTUNELY-CONSISTENCY -LOGO

a company’s sales expressed as a percentage of the total market-MARKET
SHARE;-PROMOTION -MONOPOLY -COMPETITORS -SLOGAN;
-MARKET SEGMENTATION;-NICHE;-DIFFERENTIAL
ADVENTAGE;-TURNOVER; -RECESSION

PERFECT COMPETETION ;A MONOPOLY ;
MONOPSONY ;NATURAL MONOPOLY ;5. MONOPOLISTIC
COMPETETION ;An OLIGOPOLY ;ECONOMIES OF
SCALE ;BARRIERS TO ENTRY ;9. A DOMONANT-FIRM
OLIGOPOLY ; A CARTEL

1. b/market opportunity 2.c/high net worth individuals 3.a/risk averse
4.b/listed 5.a/free 6.b/equity 7.b/running costs 8.b/market penetration
9.b/non-executive directors

1c 2f 3g 4h 5a 6b 7e 8d

ECONOMIC AGENTS-individual consumers, households, companies,etc.
FORESIGHT-seeing what will happen in the future TO MAXIMIZE
UTILITY-to do what you prefer to do, at the lowest possible cost
EXPECTATION-what people think or anticipate will happen in the future
ENTREPRENEUR-a person who starts a business ALERTNESS-beeing
quick to see, understand or act in new situations IGNORANCE-not
knowing about something AWARENSE-knowing or being conscious of
something

a way-a means; adjustments-small changes; ceased-stopped or ended;
fully-completely; opportunity-possibility; short-lived-temporary
struggle-fight; to assume-to suppose or believe;
to occur-to take place; unimaginable-inconceivable